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Got Ethics?® Gathering Competitive Information

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information.

Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.

Interactivity: Simple branching, integrated video, audible narration, interactive, post-test.

Seat time: 10 Minutes

Topics: Communication, Ethics / Compliance, Interpersonal Skills

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